{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate contemporary film venues.
The largest surprise the film industry has experienced in 2025? The comeback of horror as a main player at the British cinemas.
As a genre, it has notably outperformed earlier periods with a 22% rise compared to last year for the British and Irish cinemas: £83,766,086 in 2025, compared with £68,612,395 in 2024.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a film industry analyst.
The big hits of the year – a recent horror title (£11.4 million), another hit film (£16.2m), the latest Conjuring installment (£14.98 million) and the sequel to a classic (£15.54 million) – have all stayed in the theaters and in the public consciousness.
While much of the professional discussion focuses on the singular brilliance of prominent auteurs, their achievements suggest something shifting between moviegoers and the category.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But beyond creative value, the consistent popularity of horror movies this year suggests they are giving moviegoers something that’s greatly desired: emotional release.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a film commentator.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” remarks a respected writer of classic monster stories.
Against a global headlines featuring conflict, immigration issues, political shifts, and climate concerns, supernatural beings and undead creatures connect in new ways with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an actress from a successful fright film.
“This symbolizes the way modern economies can exhaust human spirit.”
Historically, public discord has always impacted scary movies.
Scholars highlight the boom of European artistic movements after the first world war and the unstable environment of the 1920s Europe, with movies such as early expressionist works and Nosferatu: A Symphony of Horror.
Later occurred the Great Depression era and iconic horror characters.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a commentator.
“Therefore, it embodies concerns related to foreign influx.”
The specter of immigration influenced the recently released supernatural tale The Severed Sun.
The filmmaker elaborates: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Perhaps, the modern period of celebrated, politically engaged fright cinema commenced with a clever critique launched a year after a polarizing administration.
It introduced a new wave of visionary directors, including various prominent figures.
“That period was incredibly stimulating,” says a director whose project about a deadly unborn child was one of the period's key works.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a reconsideration of the overlooked scary films.
In recent months, a independent theater opened in London, showing underground films such as a quirky horror title, The Fall of the House of Usher and the modern reinterpretation of Dr Caligari.
The fresh acclaim of this “gritty and loud” genre is, according to the venue creator, a clear response to the formulaic productions pumped out at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he states.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to disrupt conventions.
“These movies uniquely blend vintage vibes with contemporary relevance,” notes an authority.
In addition to the revival of the insane researcher motif – with multiple versions of a literary masterpiece on the horizon – he forecasts we will see horror films in the coming years responding to our present fears: about artificial intelligence control in the near future and “monstrous metaphors in power structures”.
Meanwhile, “Jesus horror” a forthcoming title – which depicts the events of holy family challenges after Jesus’s birth, and includes celebrated stars as the divine couple – is planned for launch in the coming months, and will certainly cause a stir through the religious conservatives in the America.</